SAP PartnerEdge

SAP PartnerEdge Newsletter - May 2017

Welcome to your monthly update with news, sales and marketing support and solution updates.

United VARS celebrates 11 Years at its 2017 Annual Meeting in Walldorf

United VARS is an alliance of partners in 80 countries, working together to support customer projects. More than 100 participants from 40 countries attended the 11th Annual Meeting.

The agenda included presentations on the latest developments at SAP and United VARs and SAP presentations from Rodolpho Cardenuto, President Global Partner Operations and Hernan Marino, SVP and COO Marketing.

Addressing the VAR partners in his keynote Stefan Hoechbauer, President of SAP Middle & Eastern Europe , helped kick off the event representing 40 VAR partners. The program ran 24-27 April in Walldorf, involving partners who play an essential role at extending the SAP footprint. In 2016, the United VARs brought in 140 SAP S/4HANA projects and added 860 net new names (NNNs) to the SAP customer base.

Stefan confirmed that SAP is working to better position itself as an innovation player, offering customers guidance for their digital transformation. Looking to the audience, he outlined that SAP is looking to its partners to help with several areas. “Position with SAP products and solutions within the context of what we offer today – it all starts with the platform.”

He asked partner to help in three areas:
1. SAP S/4HANA adoption – leading customers to this important offering, which is the core to realizing their digital strategy
2. Lead with cloud – cloud adoption is accelerating around the world
3. Utilize SAP HANA Enterprise Cloud for new business

United VARS

SAP Announces First Quarter 2017 Results

Read full announcement

Did you miss The Partner Call EMEA on May 4?

Watch this month's replay and register for September's Q3 call now. This month's topics, as voted for by partners, were SAP Leonardo IoT and a SAP S/4 HANA on-premise update.

For the Q3 call once again we will asking you, our EMEA partners, to vote on which topics you'd like to see on the agenda so we will be in touch nearer the time.

Q2 May 4 The Partner Call EMEA Replay
Register for Q3 September 14 call

Partner Briefing at SuccessConnect June 12, London

SAP partners are invited to attend the pre-conference Partner Briefing at SAP SuccessConnect London on Monday June 12. SAP Execs will share with you the latest SAP PartnerEdge tools and resources and HR business-building insights and strategies needed to lead business success simply.


The Partner Briefing is FREE to all active SAP PartnerEdge members who are registered to attend SuccessConnect:

Partner Management (CEO, CFO, CMO, CDO, etc.)
Alliance Management
Sales, Marketing and Business Development

Learn more and register today
Why SuccessConnect? video

Congratulations to the 2017 SAP HANA Innovation Award Winners

The list of this year’s SAP HANA Innovation Award winners. The 2017 participation was overwhelmingly successful with a total of 150 entries. Compelling examples of world-class innovation from 24 countries and across 26 industries made for tough competition and the judging scores were incredibly close.

And the winners are . . .
More on the SAP HANA 2 platform

How can a successful SAP Partner win in today's IT market?

We – our partners and our Sales forces – used to sell software and implementation – and we used to sell that primarily to one person, the Chief Information Officer. The job was to make that company’s processes more efficient. But that’s not how the market works anymore. Today, efficiency is a by-product: what customers want to know is how we can help transform what they do and how they do it. What matters is how we can address the needs of our customers’ customers.

We’ve just launched a video series to capture – in a visual way – how the landscape has changed. It looks at what came before and outlines how IT partners can succeed against the challenges facing them...

Xavier de Grove
VP Channels EMEA and MEE, SAP

Watch video
Read full article by Xavier de Grove

Congratulations to Partners RW Consulting (Italy) and Envoy Digital (UK)

The results are in and the winners announced: Congratulations to RW Consulting and Envoy Digital, both of whom scooped first prize in the Q1 2017 Partner Excellence Awards.

RW Consulting took the top spot in the Innovation category, while Envoy was crowned Top New Sell partner. Both were able to demonstrate the adoption of SAP solutions, deploying them to secure new business opportunities and to drive pipeline growth.

In the case of Italy-based RW Consulting, the partner has focused on introducing the cloud-based SAP Roambi Analytics mobile app, creating dashboards for customers that connect a variety of data and, ultimately, reduce project delivery times and costs.

Said Dott. Andrea De Giorgi, managing director of RW Consulting: “This award is important recognition of our work and gives us the motivation to continue to innovate. It also speaks volumes to our customers, spelling out the value of choosing to place their business with RW Consulting and SAP solutions.”

UK-based Envoy Digital was chosen for its innovative use of the assisted service module for SAP Hybris Commerce. The e-commerce expert has created an omnichannel solution for a leading British retailer, allowing it to unify both the online and in-store shopping experience.

Commercial Director Barnaby Moffat: “This award tells us that we’re on the right track. It’s fantastic to get recognition for the work we’re doing and our commitment to SAP. This award is a shot in the arm for the whole Envoy team".

SAP IoT and Digital Supply Chain Partner Inspiration Day July 10, Frankfurt

Join us at the SAP IoT and Digital Supply Chain Partner Inspiration Day July 10 in Frankfurt, Germany for this free event designed to advance your partnership to the next level.

Register now
Touch IoT with SAP Leonardo online course

Increasing demand for avocados has Avocados From Mexico choosing cloud technology

SAP Business ByDesign is a core part of the SAP cloud portfolio and is specifically designed to provide SMEs of up to 1,500 employees with the benefits of large scale ERP without the need for a large IT infrastructure.

3,600 customers already use SAP Business ByDesign globally in 109 countries and it is currently available in 19 localisations.

Bloomberg Money Watch
Explore SAP Business ByDesign
SAP Business ByDesign Golden Demos for Partners REPLAY
Small Business Big opportunity

SAP’s Vision for You – View on Demand

View on demand now

Innovative digital marketing to help you stand out from the crowd

You could start with one of our special Fast Start Partner campaigns covering key SAP solutions. These have been introduced to jointly accelerate SAP solution sales with packages designed for fast execution and fast follow up of registrations and leads.

There is a great choice of high-impact marketing tactics to select from – you can pick and choose just what you need to grow your business. SAP offers partners highly professional demand generation programs with up to 100% MDF reimbursement, consolidated execution, fast track lead funnel, and a range of highly innovative lead generating marketing tactics.

All MSB CC services are delivered by marketing specialists and subject matter experts, offering advice and expertise. And to celebrate the opening you can benefit from a 20% discount off selected Virtual Reality and E-Book services.

Watch the video to see how it works
Visit the MSB Competence Centre
See the Fast Start Campaigns

Increase Your Sales and Marketing Email Open Rates

According to HubSpot, landing page conversion rates increase by 80% when landing pages include video, and 95% of people retain content presented in video better. The most impactful videos are self-produced, less than three minutes in length, and cover a range of topics. Here’s how to get started:

• Curate content – You don’t need to create videos from scratch. Search SAP Virtual Agency partner campaign creator for existing videos and add them into your campaigns.
• Create content – If you want to create your own videos, consider your ideal viewer and what they find valuable. For example, how-to videos are extremely successful – they offer value to your viewer AND showcase your expert knowledge and skill.
• Go LIVE! – Facebook Live, Periscope, and the other live streaming apps are excellent platforms to engage your customers.
• Don’t break the bank – With almost any smartphone, you can record a high-quality video and upload it to a social media platform for free. Start a Webinar series, or a monthly video newsletter to reach your audiences in a unique, cost-effective way.

Helpful Video Tools

1. Videolicious, on the SAP Partner Benefits Catalog, is a video creation service that combines logo graphics, marketing footage, music and a personal message.

2. YouTube is free for video uploading as well as searching for existing content to use.

3. Facebook Live is an online streaming service that helps you reach your audience in real time.

With SAP Virtual Agency, you can create, manage, and execute campaigns quickly and easily.

SAP Virtual Agency
SAP Partner Benefits Catalog - Videolicious
Learn more about video marketing
Get started with YouTube
Contact the Team at SAP Virtual Agency - We're here to help!

Maximising the SME Opportunity June 6th

Join our #SummitConversations webinar for key insights from the ‘Maximise the SME Opportunity’ track at the SAP Partner Summit. SAP Senior Executives share advice on how to attract more customers in this valuable sector.

Register now

Can we help spring clean your marketing campaign performance?

SAP Virtual Agency Spring Initiative: Contact List Health Check

When looking at your latest campaigns, how do you analyse the delivery and opening rates? The average delivery rate in EMEA is 90% and the opening rate 13%. What does your reporting data say? The SAP Virtual Agency support team will help you prepare for Q3 with a free contact list health check:

1. 15 minutes coaching session to analyse your campaign performance and make recommendations.
2. Where does your campaign stand in the anti-spam ranking?
3. Contact list self-check.
4. Tips and tricks.

Get in touch today and let our experienced dedicated team help you maximise your performance.

Watch video
Contact us

Hidden Gems in the SAP OEM Portfolio, May and June dates

Session 7: SAP BusinessObjects Cloud - 11 May

Session 8: SAP Leonardo / Internet of Things (IoT) - 1 June

Session 9: SAP Hybris - 22 June

All sessions start at 10am CET.

Register now

Innovation at SAP

SAP’s vision is to help the world run better and improve people’s lives. Inspired by this vision, we know that the spirit of innovation at SAP is on the rise across the world, in every campus, in every function, and in every customer interaction.

That’s why we created 'Innovation at SAP' a new e-book, designed specifically to tell our end-to-end Innovation Story. We re-imagined a new view of innovation into a broader perspective that was coherent to our strategy, authentic to our vision, and uniquely differentiates SAP.

As a result, this book covers SAP innovation broadly across three sections: Purpose-Driven Innovation; Product/ Technology-Driven Innovation; and Program-Led Innovation. Individual one-pagers describe valuable insights and executive perspective on a distinct innovation topic, including key trends, our unique differentiators, and customer value.

Please take a look and discover the many facets of SAP as an innovation-driven company.

Download the 'Innovation at SAP' ebook
Innovation at SAP website

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